THE BRANDS OF NBC UNIVERSAL TO BE FEATURED IN NEW PROMOTIONAL SPOT PEGGED TO COMPANY'S FIFTH ANNIVERSARY

In celebration of the company's fifth anniversary, NBC Universal today will launch a new :30 promotional spot designed to showcase all of the diverse assets within the company's portfolio to business and consumer audiences.

The on-air spot will debut as a special "roadblock" premiere on Tuesday, May 12 in the 8 p.m. ET/PT hour on all of the channels of NBC Universal and their accompanying websites, on NBC Universal's video billboard in Times Square (at 42nd and 7th), at the Universal Studios theme parks in Orlando and Los Angeles as well as in taxicabs in New York City.



This is the first of a series of brand awareness spots that will air across the platforms of NBCU during the course of the year.

NBC Universal President and CEO Jeff Zucker had this to say about the anniversary:



John Miller, Chief Marketing Officer, NBC Universal Television Group said this about the new promo spot:



In May 2004, NBC acquired Vivendi Universal Entertainment to create NBC Universal. The NBC assets, which included broadcast networks NBC and Telemundo, cable networks Bravo, CNBC and MSNBC, and television stations in major markets around the country, were combined with VUE assets including the Universal Pictures movie studio, theme parks in Hollywood and Orlando, and cable networks such as USA Network and SCI FI to create one of the world’s largest diversified media companies.



Download this Photograph



Today, the brands of NBC Universal touch more than 100 million consumers daily and its content is distributed to more than 200 countries around the world.