As General Manager of Esquire Network, Adam Stotsky is responsible for oversight of all facets of the network, including programming, development, production, marketing, press and publicity, and digital operations. Stotsky reports to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment Group.
Stotsky was General Manager of G4 from January 2012 through Esquire Network’s April 2013 debut. Prior to G4, Stotsky served as President of Marketing for the NBC Entertainment division of NBCUniversal. In this capacity, Stotsky led strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s daytime, primetime and late night day-parts. Stotsky also led NBC’s strategic brand repositioning, resulting in the launch of “NBC: More Colorful” in Fall 2009.
From 2001 to 2008, Stotsky held senior marketing positions at NBCUniversal’s Syfy business, most recently as Executive Vice President, Global Brand Strategy and Market Development. During his tenure, Syfy became widely regarded as one of the best-branded and marketed channels on television. There, he received numerous industry accolades including multiple creative awards from BDA, Cannes, Clio, D&AD, One Show, PROMAX and the channel’s first-ever Gold Effie from the American Marketing Association. Stotsky also expanded Syfy’s U.S. business portfolio beyond broadcast and digital media into video gaming, licensing, merchandising and the youth market.
Advertising Age selected Stotsky as one of its “MARKETING 50” in recognition of his marketing innovation for Syfy’s Peabody Award-winning franchise, Battlestar Galactica. Stotsky was also honored by Multichannel News as one of its “40 UNDER 40.” Stotsky was elected to the PROMAX/BDA Board of Directors in 2004 and served as its co-Chairman from 2010-2012.
Prior to Syfy, Stotsky served as Vice President of Marketing at Discovery Communications. He began his career at Fallon Worldwide as an Advertising Account Director.