Najarian joined E! in 2001 and most recently served as Executive Vice President, Digital Media and Business Development, NBC Universal (E!, Style and G4). In this role Najarian has played an integral role in driving E!’s multiplatform growth, including its leadership position in mobile, its licensing of digital video, and the development of original digital productions such as E! News Now. Najarian has previously served as Senior Vice President, New Media and Business Development, in which he spearheaded the development and rollout of E! Everywhere, a companywide initiative to distribute content on all new media platforms, including developing and launching the company’s first dedicated online video player. He also created and staffed the digital media production and programming teams, as well as launched the company’s mobile video channels.
Prior to E!, Najarian held a senior level position at AOL, negotiating and closing various new business partnerships including the industry’s first significant paid search deal with Goto.com (Overture), which helped prove the model for today’s lucrative search advertising business. Previously, he served as Vice President, Distribution Strategy for the Cable Network Group at Disney, where he was a key member of the team responsible for the successful conversion of Disney Channel from a pay service to a basic service. He also assisted with the launch of Toon Disney and SoapNet while securing retransmission consent agreements for ABC.
Najarian holds a Bachelor of Science from Indiana University and an MBA from Wayne State University.