Sharon Otterman serves as the Chief Marketing Officer and Vice President, MSNBC. As CMO, Otterman is responsible for the company’s marketing operations including the design and implementation of all marketing strategies, investments, policies and processes. She leads the network’s efforts for Marketing Strategies and Programs, Brand Development and Management, Media Planning and Consumer Insights. Sharon joined MSNBC in October of 2009 to build this new capability.
Otterman joined MSNBC from ESPN, where she most recently served as Vice President, Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, and Broadband. Otterman joined ESPN in 2003 and held various positions over her tenure, including Vice President, Integrated Media & Market Planning and Vice President, Brand Development.
Prior to joining ESPN, Otterman was the first Vice President, Media at Modem Media where she helped Fortune 500 clients develop their first-ever digital strategies. For more than 8 years, Otterman’s innovative approach to developing marketing and advertising strategies helped Modem’s clients attain first mover status. As Chairperson of the 4A’s, she helped set new industry standards. Otterman’s method for developing new media vehicles standards and practices has been widely recognized.
Prior to joining Modem, Otterman was with Ogilvy & Mather, where she was one of the original members of Ogilvy’s non-traditional Media department. During her tenure at Ogilvy, Otterman helped develop the first interactive marketing programs for IBM, led the AT&T Out of Home AOR and created sports marketing programs for American Express and Sears.
Otterman graduated cum laude from Ithaca College with a Bachelor of Science and also graduated from the Executive MBA Program at New York University. She lives in New York City with her husband and twin daughters.