Andrew Beecham is Senior Vice President, Programming for Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers. Beecham is responsible for program and digital strategy, original programming, scheduling, program operations and acquisitions for Sprout’s digital cable channel and video on demand (VOD) and online offerings.
Prior to joining the network, Beecham was Senior Vice President for HIT Entertainment where he developed the overall look and feel, programming strategy and launch for Sprout in September 2005.
For nine years previously, Beecham worked for ABC Cable Networks where he launched the Disney Channel in the UK. As Director, Playhouse Disney for the Worldwide Programming Strategy Group, he created and rolled out the International Playhouse Disney format to Disney Channels worldwide and executive produced over 50 studio production series. He is also credited with creating the world’s first preschool cooking show, Bite Size.
Beecham also worked for BBC TV in the UK as a writer/producer creating on air promotions, as well as launching BBC Prime. Previous to this, he ran Pink Hippo Productions, a corporate training video production company, where he won numerous awards including Young Entrepreneur of the Year.
Beecham earned a Bachelor of Arts degree in Television and Music from Kent University in the UK. He and his wife now reside in Philadelphia with their two children, Hannah and Ollie.