Most recently, Bonner played a pivotal role in the return of hit NBCUniversal programming to the iTunes® Store. The renegotiation between NBCUniversal and iTunes allows customers to have access to standard definition and HD programs with pricing flexibility and choose programming from NBC, USA Network, Syfy, Bravo, Sleuth and NBC News.
Previously as Vice President, New Media for NBCU Cable, Bonner spearheaded NBCU’s market leading presence on iTunes and led the development of industry leading interactive applications for the Torino Olympics and the US Open. He also served as the new media point person for major distributors including DIRECTV, EchoStar and iTunes.
Prior to the NBCUniversal merger, Michael was Vice President, Business Development for Universal Television Group (UTG), responsible for the strategic development of the company’s cable and television assets. The scope included leveraging existing programming and distribution platforms in the development of new channels and emerging businesses. Michael was part of a small executive management team overseeing the Cable Networks (USA Networks, SCI FI, Trio and NWI), Network & Cable Production (“Law & Order”, Syndication and Distribution divisions of Vivendi Universal Entertainment.
Prior to joining Universal, Michael held positions as Vice President of Business Affairs for Studios USA and Vice President of Finance/Business Development for USA Broadcasting, both divisions of Barry Diller’s USA’s Entertainment Group.
He began his career in entertainment in 1993 at Savoy Pictures where he held several financial management positions for the fledgling film distribution company. In 1996 he moved into the company’s television division where he managed SF Broadcasting, a Savoy/Fox Joint Venture.
Widely recognized in the cable industry, Bonner was selected for Multichannel’s 40 Under 40 award.
Bonner received his Bachelor of Science degree in finance from Villanova University. He currently resides in Studio City, Calif., with his wife and daughter.