Alan Seiffert
Senior Vice President, Syfy Ventures, Syfy
Syfy Ventures serves as the business development and enterprise unit for Syfy, one of the world's leading media and entertainment companies. Syfy’s portfolio of businesses transcends the television screen, and focuses upon next-generation brand extensions, including both media and non-media properties. Syfy Ventures’ rapidly expanding portfolio includes four major business lines: Gaming, Kids, Online & Mobile, and Consumer Products. Syfy Games is the umbrella brand for Syfy’s gaming projects, including the partnerships with Trion Worlds, THQ, and Bigpoint.
In his role, Seiffert assesses, develops and implements new business strategies and partnerships that extend the Syfy brand into new markets and generate significant incremental revenue. Target growth areas include digital gaming, mobile, technology, licensing and merchandizing, and the youth market. Seiffert works closely with all internal and external stakeholders to identify and exploit opportunities and manage commercial activities.
Since joining Syfy, Seiffert has broadened the powerful Syfy brand by spearheading numerous far-reaching and groundbreaking initiatives, from the upcoming TV-based MMO with Trion Worlds and innovative cross-platform storytelling for THQs Red Faction: Origins to the new line of Social Games. Through Seiffert’s efforts, Syfy is rapidly becoming a worldwide name in the products, toys, gaming and kids industries.
Prior to Syfy, Seiffert had been Senior Vice President, Business Development & Partnerships, CNBC Asia Pacific since 2006, where he developed, directed and implemented strategic business plans for the division. Key responsibilities included identifying merger and acquisition targets, structuring and closing deals, managing existing joint venture relationships, nurturing strategic partnerships in emerging markets and launching new CNBC-branded digital products across the region.
He launched his career at NBC Universal in 2002 as Vice President, Business Affairs, serving as the key negotiator for NBCU’s first-run syndication division on acquisition, development, and talent.
Before joining NBCU, Seiffert was Assistant General Counsel for the National Basketball Association. There, he managed global programming transactions for the exhibition of NBA games and related products for over 200 global clients on all broadcast and digital platforms. From 1994-2000, he was at Fox Entertainment Group in a variety of roles with his most recent as Vice President, Business and Legal Affairs for FOX’s first-run television syndication unit.
In both 2010 and 2011, Seiffert was named one of Cable Fax Daily’s Most Influential Minorities.
Mr. Seiffert has a J.D. from the University of Michigan Law School, an M.A. from NYU, and a B.A. from California State University, Northridge.
