In his new role, Shields is responsible for developing and implementing overall communications strategies for NBCUniversal Cable Entertainment and Cable Studios, and oversees the communications efforts of all its properties, which include USA Network, Syfy, E! Entertainment, G4, Sleuth, Chiller, Universal HD, and Universal Cable Studios. He reports to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment and Cable Studios.
Most recently Shields served as Executive Vice President, Global Policy Strategies and Alliances, where he worked within the NBCUniversal anti-piracy team developing and implementing strategies for advancing a global agenda for strengthening IP protection for the company’s content around the world. He also built strong alliances with other IP-intensive industries and labor unions.
Previously, Shields served as Executive Vice President of Communications for NBC Universal since June of 2006, responsible for the company's overall media and communications strategy and execution. He came to NBC Universal from SONY BMG Music Entertainment, where he served as Senior Vice President, Corporate Communications. Before that, he was Chief Communications Officer and Executive Vice President at J. Walter Thompson. He joined JWT in July 2004 after seven years at NBC, where he served in a series of communications roles of increasing responsibility, including two years as Senior Vice President, Corporate Communications. He first joined NBC in 1997 as Director, NBC News Media Relations, and was subsequently promoted to Vice President of MSNBC Communications.
From 1995 to 1997, Shields served as director of communications at MacNeil/Lehrer Productions. He was responsible for directing press, public, and station relations for "The NewsHour with Jim Lehrer," as well as other MLP programming initiatives. From 1990 to 1995, Shields was director, Public Affairs, American Express Company, where he was responsible for public and media relations efforts for the company’s corporate card, purchasing card, and travel businesses. Before that, he served for four years as manager of Public Relations and Advertising for Figgie International, a diversified Fortune 500 holding company.
Shields began his professional career in broadcast journalism as a reporter, producer, and host of the nationally syndicated program PM Magazine. Later, he anchored and produced the local news at WRIC-TV in Richmond, Virginia.
A New York resident, Shields graduated from Fairfield University with a B.A. in politics.