Jason Klarman
President, Oxygen Media
Klarman began his tenure at Oxygen as General Manager in January, 2008, shortly following its acquisition by NBC Universal. That same year, Klarman presided over Oxygen’s rebrand, which included a new look on-air and online, new logo, tagline and attitude: “Live Out Loud.” Subsequently, under Klarman’s leadership, the network launched some of the biggest and most buzzed about reality hits, including “Tori & Dean: Home Sweet Hollywood,” “Hair Battle Spectacular” and “The Glee Project.”
Under his purview, the network doubled its original programming slate and became one of the fastest growing networks on cable. Most recently, Klarman oversaw the acquisition of the basic cable syndication rights to Twentieth Century Fox's Emmy® winning television series "Glee” and launched the first ever unscripted spin-off of a scripted series with the critically lauded hit competition series “The Glee Project.”
Klarman also has strategic oversight over the launch of the Oxygen brand as a true multiplatform business, growing the channel’s website and mobile revenue by 63% between 2009 and 2010. In 2009, Oxygen launched the groundbreaking live two-screen viewer experience Oxygen Live, which creates a live dual screen experience for fans who want to socialize, interact and react to Oxygen originals and talent in real time. OxygenLive was named a 2010 Media Vanguard Award Winner by Ad Age magazine.
Prior to his move to Oxygen, Klarman served as Executive Vice President, Marketing & Digital at Bravo Media, where he managed the strategy, content and operations for the channel’s digital portfolio; oversaw Ad Sales Marketing, and directed the development of all brand strategy and consumer marketing for the network, working with the senior management team on overall strategy. Under his leadership, Bravo rebranded in 2005, transforming the network’s on-air and online look with its now signature ‘talk bubble’ logo and the iconic “Watch What Happens” tagline, receiving the coveted BDA Gold award for logo design. He also re-launched the network’s website, transforming the promotional-focused site to a vibrant stand-alone destination for everything Bravo and everything pop culture.
Throughout his career, Klarman has received numerous accolades. He was included in The Hollywood Reporter’s prestigious “Reality Power List” for 2011 and 2010, and was also recognized in the CableFAX 100 Most Powerful list for 2009. In 2007, Klarman was identified as a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was one of the Entertainment Marketers of the Year according to Ad Age magazine and a Digital Innovator by TV Week.
Klarman joined Bravo in 2004 from TRIO, where he met Lauren Zalaznick, Chairman, NBCU Entertainment & Digital Networks and Integrated Media, and led the branding efforts from May 2001 as the Senior Vice President of Marketing. Earlier in his career, he was Vice President of Marketing at FOX News and part of the FOX News Channel launch team.
Klarman holds BA's in Economics and Political Science from the University of Michigan, as well as an MBA in Finance and Marketing from New York University.
