Michael Engleman
Executive Vice President, Marketing and Global Brand Strategy, Syfy
Based in New York, he reports to Dave Howe, President, Syfy and Chiller.
In Engleman’s role, all marketing activities for Syfy and Chiller are aligned under his leadership, including brand and consumer programs as well as sales marketing initiatives aimed at optimizing advertising revenue and partnerships.
Engleman is also charged with orchestrating a variety of growth initiatives, driving maximum value for the Syfy brand across all areas of business. He also oversees all aspects of marketing for Syfy’s expanding portfolio of businesses including Syfy Ventures, Syfy Films and Syfy Games. Engleman has oversight of Syfy’s international brand identity, which now includes channels in over 70 territories.
Engleman joined Syfy in March 2008 as Vice President and Creative Director, and was the key creative architect of the launch of Syfy’s new branding, leading an interdepartmental implementation team to its premiere in July 2009. His creative direction established the network’s highly successful multi-platform look and feel, its acclaimed brand films, new logo design and tagline. Engleman has also developed landmark campaigns in support of ratings winners such as Warehouse 13, Being Human and Alphas. His responsibilities expand to include oversight of strategic marketing and development for all consumer-focused branding, marketing and promotions for Syfy and Syfy.com.
Before joining Syfy, Engleman served as Vice President and Creative Director at CMT, Country Music Television, a division of MTV Networks. Directly managing four separate creative and strategic divisions, Engleman established a new channel brand position leading to record ratings growth. In addition to a variety of award-winning promotional and marketing campaigns, Engleman extended the CMT brand into a variety of successful off-channel business including Gaming, Theatrical Films, Publishing and Apparel.
