Bryan Mu was named as Vice President of Program and Primary Research for The Style Network in September 2011. A leading strategic market researcher, Mu drives Style to identify and maximize opportunities to increase its audience share and to remain competitively positioned in the television and new media landscape. Additionally, he focuses on program and primary research– utilizing a range of quantitative and qualitative research methods to sensitize trends and insights.
Prior to the role, Mu, a 15 year veteran of broadcast and cable research, most recently served as the Vice President, Cable Research for Sony Pictures Television. While at Sony, he oversaw all research activities for the company’s cable programming and domestic channels, managed primary research projects for sales and diagnostic purposes and led the initiative to create a film analytics database, which cultivated his diagnostic abilities and understanding of client needs. Additionally, he consulted executive producers on ratings performance, competitive positioning and scheduling activity for cable series, such as “Drop Dead Diva,” “The Big C” and “The Glee Project.” He started at Sony in 2003, as Director then in 2006, was promoted to Executive Director before being named Vice President in 2008. Mu also served as Manager, Research and Marketing for Fox Broadcasting Company and Senior Analyst, Market Research for Fox Family Worldwide. His career in Market Research began at KNBC.
Mu received his Master of Business Administration from Loyola Marymount University and graduated with a Bachelor of Arts in Sociology from Pitzer College. He resides in Los Angeles with his wife and two children.