Alice Norsworthy
Executive Vice President, Marketing & Sales, Universal Orlando Resort, Universal Parks & Resorts
Ms. Norsworthy is responsible for the oversight of Universal Orlando’s Marketing and Sales divisions and reports to Tom Williams, Chairman and Chief Executive Officer for Universal Parks & Resorts. In that capacity, Ms. Norsworthy oversees all brand and retail marketing and distribution programs. She joined Universal Orlando in September 2008.
Previously, Ms. Norsworthy served as Senior Vice President of Marketing for Royal Caribbean International. During her time there, Ms. Norsworthy led the development and implementation of the marketing programs that grew the Royal Caribbean brand and launched the Freedom Class of cruise ships. Ms. Norsworthy also held a variety of senior roles at Walt Disney World.
Ms. Norsworthy has been recognized by Advertising Age as one of America’s Top 50 marketers, “who broke through the clutter and delivered real impact (and ROI) for their brands.” She has also been named one of the 100 Most Powerful Women in Travel three times by Travel Agent Magazine.
Ms. Norsworthy is a graduate of the University of Florida in Gainesville.
