In her new role, Klar, who reports into Phyllis Bagdadi, SVP, Non-Theatrical Sales, NBCUniversal Cable & New Media Distribution, will continue to oversee the sales of NBCUniversal television portfolio, including Comcast’s content, to worldwide airlines and the non-theatrical market which includes cruise ships, colleges, schools and the Armed Forces. In addition, Klar will now also handle the distribution of feature films from Universal Pictures and Focus Features to the division’s worldwide client base.
“Cynthia has played an instrumental role in the development of our non-theatrical and airline sales group. Cynthia’s strong relationships in the industry coupled with her tremendous knowledge of the evolving business position her as an invaluable member of our team,” said Manfredi.
“Cynthia is a dynamic sales professional and has been a great asset to our team for many years. I’m excited to see her excel in her new role,” added Bagdadi.
"I look forward to assuming new responsibilities in this ever changing business. It is such an exciting time in our industry with new technologies and new business models that I look forward to maximizing the value of our content portfolio in the non-theatrical arena,” said Klar.
Previously, Klar held the role of Director, Sales & Operations, NBC Universal Television Distribution since 2008 and oversaw NBCU’s television content on airlines, in multiple languages, including critically acclaimed series: “30 Rock,” “The Office,” “Suits,” “Parenthood” and “Parks and Recreation.” Klar was also responsible for the department’s operations to maximize sales worldwide and for successfully negotiating numerous television output deals of NBCU’s television content across airline carriers worldwide.
In 2001, Klar was Manager, Non-Theatrical, NBC Universal Television Distribution where she supported the sales team in marketing initiatives and sales across all non-theatrical businesses.
Klar began her career with the company in 1991, prior to the NBC and Universal merger with MCA/Universal, and also previously held roles at the Walt Disney Company in their non-theatrical division.
Klar holds a B.A. in Sociology from UCLA and resides in Los Angeles with her husband, 10 year old daughter and 3 dogs.
About NBCUniversal Cable & New Media Distribution:
The NBCUniversal Cable & New Media Division is responsible for sale of all NBCU content to both pay and basic cable and new media platforms domestically. This content includes all current television and film content from Universal Television, Universal Cable Productions, Universal Pictures, Focus Features; various acquired content and original content; and the NBCU's vast library of content. The division is also responsible for the sale of NBCU content to non-theatrical markets including airlines worldwide. Current programming includes: “Parks and Recreation,” “Parenthood,” “The Office,” “30 Rock,” “Saturday Night Live,” “Law & Order: SVU,” “House” and film slates from Universal Pictures as well as Focus Features.