JAMES KRECKLER IS NAMED VICE PRESIDENT OF ADVERTISING SALES FOR NBCUNIVERSAL’S iVILLAGE

Posted January 10th, 2012

iVillage

NEW YORK, NEW YORK – JANUARY 10, 2012 – James Kreckler has been named Vice President of Advertising Sales for iVillage, effective immediately. He reports both to Scott Schiller, EVP of NBCUniversal’s Digital Advertising Sales, and Jodi Kahn, President, iVillage.

Most recently, Kreckler was Vice President of Digital Ad Sales at Rodale, where he handled strategic business development and overall management of advertising sales for Rodale’s digital brands for the past five years.

At iVillage, Kreckler will be charged with driving revenue for the business, creating effective marketing solutions for advertising partners across a diverse array of platforms, including web, mobile and social media.

“iVillage is one of the most trusted women’s digital brands in the industry, and James, with his extensive experience in the digital marketplace, is the ideal leader to guide iVillage to revenue success and sales innovation in 2012 and beyond,” said Schiller.

2011 was a year of dynamic growth for iVillage, with user engagement increasing by 70% and newsletter subscriptions up by two million.

“As one of the largest digital communities for women, iVillage has created an unmatched listening platform that keeps us connected to what women are talking about 24/7,” said Kahn. “James brings to iVillage an incredible track record of success, and will seamlessly connect brands with this highly engaged audience.”

Prior to Rodale, Kreckler was Vice President of East Coast Sales for Interpolls, Inc., where he orchestrated an aggressive market expansion into the New York/East coast marketplace in order to launch the company’s rich media platform. Earlier in his digitally-focused career, Kreckler was the Northeast Sales Director at AOL Interactive, and Strategic Account Director at DoubleClick. Kreckler graduated from University of Wisconsin-Madison with a BA.