LINDA YACCARINO NAMED PRESIDENT, CABLE ENTERTAINMENT & DIGITAL ADVERTISING SALES, NBCUNIVERSAL
NBCUniversal
Yaccarino will be responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo and their respective digital platforms. Additionally Yaccarino will oversee the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com and the stand alone digital businesses DailyCandy, Swirl, Fandango, iVillage and Television Without Pity.
Said Hammer and Zalaznick in a joint statement, “Linda has a proven track record in driving commercial success through industry-leading innovations and creative strategic marketing solutions for her clients. We’re confident she’ll apply that same expertise and creative thinking to our premier cable and digital portfolio, further building on our successful position within the marketplace.”
Steve Burke, Chief Executive Officer, NBCUniversal added, “I want to thank Dave for his many contributions to Comcast over the years and most recently to NBCUniversal where he oversaw a tremendously successful upfront season for our entertainment cable properties. He leaves that group very well positioned within the marketplace.”
At Turner, Yaccarino was responsible for all advertising sales, sales marketing, and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace. She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.
Among her many industry honors, Yaccarino was recognized in 2011 by Adweek as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.” Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications.
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