LOS ANGELES – August 28, 2012 – mun2, the leading Hispanic cable network for adults 18-34, today announced the premiere of its highly anticipated original celebrity reality series “Larrymania,” starring prominent Latin music superstar Larry Hernandez and airing on Sunday, October 7 at 9 p.m. EST/8C. The 10-episode, one hour, original reality series takes viewers into the absorbing world of the private entertainer, who was born in Los Angeles and raised in Culiacan, Mexico. Hernandez is one of the most in-demand Latin music artists in the U.S. and Mexico, and his life takes him from being a #1 Billboard regional Mexican music star to straddling a non-stop of life of family, friends and a growing empire in the entertainment business. For a sneak peek, visit www.mun2.tv/larry.
“Larrymania” will capture the singer/songwriter as he navigates the often-challenging music business as well as behind-the-scenes with family and friends, from the stage to the recording studio. Hernandez will give his ravenous fan base an opportunity to see him steer through a constantly evolving, award-winning music career while putting a high value on family, work ethic and loyalty. From stellar sold-out performances in Phoenix and hitting the shooting ranges with novela heartthrob Rafael Amaya in Los Angeles, to organizing a surprise party for his beloved mother in Sinaloa, Mexico, the series offers an all-access multi-city pass into the life of the music superstar.
One of the music industry’s biggest, self-made success stories, Hernandez rose through the music ranks by singing some of the genres traditional music – corridos – as a child. As an adult, he’s developed a style of music that is edgy and lyrically rich, creating compositions that have made him a highly sought-after live performer who gives his fans 110%. Today, Hernandez is breaking records throughout the U.S. and Mexico, most recently last month at mun2’s “Descarga Las Vegas” concert series finale where he broke attendance records with over 10,000 fans flooding Fremont Street Experience, making it the largest attended Latin music concert in Fremont Street history.
Hernandez has also built an impressive social media fan following, with 1.2 million facebook fans and nearly 200,000 twitter followers.
“Larrymania” is being produced by Cinemat and Executive Produced by Gloria Medel Solomons for mun2.
Vice President, Media and Talent Relations, mun2
Manager, Media Relations, mun2
mun2 (mun-dos) is the lifestyle Hispanic cable network for today’s generation YLA (Young Latino Americans), 18-34. As the leading bicultural network that amplifies the Latino experience, mun2 is culturally relevant and uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bicultural cable network by Nielsen, mun2 has an increased distribution to 37.5 million households, and is a part of Telemundo Media, a division of NBCUniversal.