UNIVERSAL CITY, Calif. – April 18, 2012 – NBC has named veteran television business executive George Cheeks as Executive Vice President, Business Operations, NBC Entertainment and Universal Television, it was announced today by Robert Greenblatt, Chairman of NBC Entertainment.
Cheeks comes to NBC after serving as Executive Vice President, Business Affairs and General Counsel, Viacom Music and Entertainment Groups, Content Distribution & Marketing and Head of Standards & Practices for Viacom Media Networks, in New York since 2011.?? At NBC, Cheeks will be responsible for overseeing Business Affairs, Music Services and Production Operations for Universal Television.
“George is the consummate entertainment business executive who has successfully overseen virtually all aspects of television,” said Greenblatt. “His vast experience, acumen and positive industry contacts will prove to be invaluable as we move forward to achieve our new goals at NBC.”
Cheek's anticipated start date will be in the fall following the conclusion of his contractual commitment with Viacom.
Cheeks began his career as an Entertainment Associate at Loeb & Loeb from 1992-94. In addition, he served as Senior Counsel, Business and Legal Affairs, for Castle Rock Entertainment from 1995-97 and worked as an entertainment attorney at the boutique entertainment firm of Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman, in Beverly Hills from 1997-98. ??In 1998, Cheeks relocated to New York where he began working as Senior Counsel for MTV Networks in the Business and Legal Affairs Department for the Nickelodeon Group; he later became a Vice President and Senior Vice President/Deputy General Counsel there. In December 2002, he was promoted to Senior Vice President, Business Affairs and General Counsel of MTV, MTV2, MTVu and MTV Films. In January 2005, Cheeks again was elevated to Executive Vice President and General Counsel for MTV, MTV2, MTVu, MTV Films, VH1, CMT and LOGO. ??In 2007, Cheeks became Executive Vice President, Business Affairs and Co-General Counsel, MTV Networks. His most recent assignment was as Executive Vice President, Business Affairs and General Counsel, Viacom Music and Entertainment Groups, Content Distribution & Marketing and Head of Standards & Practices for Viacom Media Networks, since 2011.
Cheeks graduated from Yale University (Phi Beta Kappa) and received his J.D. degree from Harvard Law School (cum laude).