NBC NEWS AND NBC OWNED TELEVISION STATIONS SET SIGHTS ON SOCIAL OLYMPICS GOLD

NBC News

NEW YORK, NY—July 25, 2012—NBC News and NBC Owned Television Stations announced today that they are joining forces to cover the London Olympic Games in real-time by curating the best social content from across Facebook, Twitter, Instagram and more. Using Storify, this social experience will be shared across TODAY.com and the Owned Television Station websites, pulling contributions from hundreds of NBC journalists and producers on the ground in the U.K., as well as social media users around the world. This first-of-its-kind project leverages the full weight of resources from both NBCUniversal divisions and aims to set some of its own records on the Storify platform.

“The 2012 Olympic Games will be more social than ever, and Storify enables us to capture and report on the social stories coming out of the Games in a unique, web-native way,” said Vivian Schiller, Chief Digital Officer of NBC News. “This joint project acts as a journalism endurance test for our teams, as they scour the web for the best content and update the page continuously from now until the end of the Games.”

“The Olympic Games are the perfect event for NBC’s ten owned stations and NBC News to join forces,” said Valari Staab, President of the NBC Owned Television Stations. “We look forward to partnering with the network news team to cover the best and most interesting Olympic stories trending across social media and deliver a high-quality news experience on both a local and national level.”

“The Olympics are a primetime example of how social media can help tell the story, as athletes and fans are reporting what’s happening in real time,” said Burt Herman, co-founder of Storify. “With all of the updates, photos and stories being shared across the web, organizations like NBC can use Storify to create a narrative and make sure all of this great content doesn’t get lost in the noise.”

The Storify experience will be embedded on TODAY.com, NBCNewYork.com, NBCLA.com, NBCChicago.com, NBC10.com (Philadelphia), NBCDFW.com, NBCBayArea.com, NBCWashington.com, NBC6.com (Miami/South Florida), NBC7.com (San Diego), and NBCConnecticut.com.

About NBC News Digital
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBC News Digital features world-class brands including NBCNews.com, tv.msnbc.com, TODAY.com, theGrio.com, NBCLatino.com, NBCPolitics.com, EducationNation.com, NightlyNews.com, Meet the Press, Rock Center, Dateline, Newsvine, EveryBlock, Breaking News and the existing apps and digital extensions of these respective properties. We provide something for every news consumer with our comprehensive offerings that deliver the best in breaking news, segments from your favorite NBC News shows, live video coverage, original journalism, lifestyle features, commentary and local updates. NBC News Digital reaches an audience of more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month.

About NBC Owned Television Stations
NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.

About Storify
Storify is the leading social media curation and publishing platform. Founded in 2010, Storify enables journalists, bloggers or anyone to easily search for updates, photos and videos from social networks and create interactive, dynamic stories that can be embedded on any website. In the age of media overload, Storify users are making sense of social media to amplify the voices that matter.

NBC NEWS AND NBC OWNED TELEVISION STATIONS SET SIGHTS ON SOCIAL OLYMPICS GOLD