TAMPA, Fla. — August 29, 2012 — More Americans turned to NBC News for coverage of the first official night of the 2012 Republican National Convention than any other broadcast television network.
According to Nielsen Media Research data, the NBC News coverage (10p-11:05p) averaged 4.770 million total viewers, +52% (+1.642 million) ahead of CBS’ 3.128 million and +66% (+1.891 million) more than ABC’s 2.879 million. NBC delivered a 3.1/5 Household rating, ahead of CBS’ 2.2/4 and ABC’s 2.1/3.
In A18-49, NBC averaged a 1.0 rating, beating ABC by +67% (+4 tenths) and CBS by +100% (+5 tenths). In A25-54, NBC averaged a 1.5 rating, +88% (+7 tenths) ahead of both CBS and ABC. Both competitive networks aired coverage from 10p-11:03p.
Versus the same night of the 2008 RNC Convention (Tue 9/2), NBC was up +6% (+252,000) in total viewers and flat in rating A25-54.
The primetime hour anchored by Brian Williams featured an exclusive interview with GOP rising star Sen. Marco Rubio (R-FL), as well as contributions and analysis from NBC’s Tom Brokaw, David Gregory, Chuck Todd, Andrea Mitchell, Kelly O’Donnell, and Luke Russert.
On Twitter, the hashtag #nbcpolitics – which appeared on air often in a “twicker” – was the top trending topic in the U.S.
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