Sunday’s average viewership of 1.204 million (4 a.m.-7:06 p.m. ET) marked NBC Sports Network’s highest average viewership ever in this daypart and 10% above Saturday’s Olympic coverage (1.093 million, 4 a.m. – 8 p.m. ET).
NBCUniversal’s other cable networks airing Olympic competition (MSNBC, CNBC, Bravo) are also enjoying viewership gains.
NBC SPORTS NETWORK:
- The U.S. Women’s Soccer vs. Columbia (Saturday, Noon-2 p.m. ET) averaged 2.478 million viewers, with a peak audience of 3.346 million, to rank as NBC Sports Network’s most watched non-NHL coverage in network history.
- Saturday night’s rowing coverage from 7-8 p.m. ET on NBCSN eclipsed the soccer coverage, drawing 3.140 million viewers.
- On Sunday, the U.S. Men’s Basketball team started their gold medal quest (9:30-11:30 a.m. ET) with an average audience of 2.648 million average viewers, with a peak audience of 3.036.
MSNBC, airing 155.5 hours of Olympic long-form programming at the London Olympics, is enjoying viewership gains compared to the first two nights of the Beijing Games.
- From 7 a.m.-Noon ET, the two-day average viewership is 46% above the first two days from Beijing (713k vs. 489k).
- From Noon-5 p.m. ET, MSNBC averaged 1.494 million viewers for the first weekend of the London Olympics, 44% more than the first two days from Beijing (1.035 million) and 163% more than the first two days at Athens (567k from 4-8 p.m. ET).
Bravo is the home of Olympic tennis, airing a total of 56 hours during the London Olympics from the famed lawn at Wimbledon.
- The first two days of tennis coverage marked Bravo’s highest weekend average viewership (P2+) in the 9 a.m.-3 p.m. daypart since October 27-28, 2007.
CNBC is, once again, the home of Olympic boxing airing 73 hours during the London Olympics
- For the first weekend CNBC is averaging 698k viewers (3:30-6:45 p.m. ET), up 24% from the Beijing Olympics weekend afternoon average (561k).
Source: Nielsen Media Research, LS data.
For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com
For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com