28.7 Million Average Viewers Tops First Night from Atlanta by More Than 2 Million Viewers; Nearly 5 Million More than Beijing; and Nearly 9 Million More than Athens, the Last European Olympics
NBC’s two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record
15.8/29 National Rating for First Night of Competition is 14% Higher than Beijing and 34% Higher than Athens; Best for Any Non-U.S. Summer Olympics Ever
NBC’s Daytime and Late Night Rating and Viewership Enjoy Significant Gains
LONDON – July 29, 2012 – The first night of competition from the London Olympics (8:30-11:28 p.m. ET/PT) is the MOST-WATCHED for a Summer Games opening night on record, with 28.7 million average viewers, topping the first night of competition from the 1996 Atlanta Games by more than two million viewers (26.3 million). Last night’s viewership is nearly five million more than the first night of the 2008 Beijing Olympics (24.0 million), and nearly nine million more than the first night of the 2004 Athens Olympics (19.8 million), the last European Olympics.
NBC’s two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record, more than two million more than Atlanta (33.3 million), and more than six million more viewers than Beijing (29.5 million).
Last night’s competition on NBC, which featured the first duel between Ryan Lochte and Michael Phelps, earned a 15.8/29 national rating/share, the best for a non-U.S. Summer Olympics opening night in 36 years since Montreal Olympics. The rating is 14 percent higher than the first night of the Beijing Olympics (13.9/27), which featured live coverage of Phelps’ first of his eight gold medals.
- Last night’s national rating of 15.8/29 is also 34 percent higher than the first night of competition in Athens in 2004 (11.8/23), the last European Olympics.
AVERAGE VIEWERS FOR 1st NIGHT OF COMPETITION (ALL SUMMER GAMES ON RECORD):
NBC’S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:
- 9:46 a.m.-Noon ET/PT averaged 12.3 million viewers, an increase of 56% over the first Saturday morning at the Beijing Games (7.9 million from 10 a.m.-Noon). The household rating in this time period (7.9/22) is 49% higher than the comparable morning from Beijing (5.3/16).
- The Noon-6 p.m. ET/PT window drew 14.9 million viewers and a household rating of 9.3/23, an increase of 20% and 19%, respectively vs. Beijing Games.
- The early-morning window (5-9:46 a.m. ET/PT) drew 5.1 million viewers and had a household rating of 3.6/16. There is no comparable coverage for this time period in previous Games.
- The late night program (12:30-1:18 a.m. ET/PT) drew 7.4 million viewers and a household rating of 4.9/15, an increase of 35% and 29%, respectively.
TOP 20 METERED MARKETS FOR LAST NIGHT:
|1. Salt Lake City||23.9/46|
|2. San Diego||22.8/43|
|3. Kansas City||22.4/42|
|5. Ft. Myers||21.3/40|
|11. Oklahoma City||19.2/32|
|12. St. Louis||18.9/35|
|T15. San Francisco||18.4/40|
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com
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