***NOTE THESE ARE VIEWERSHIP AND RATINGS NUMBERS FROM FRIDAY. SATURDAY’S DATA WILL BE AVAILABLE LATER TODAY***
Average Viewership of 7.1 Million for Weekday Daytime Shows tops Beijing Olympics Daytime by 31%
Every Weekday Daytime Show from London Olympics tops Each Comparable Day from Beijing
212.7 Million Total Viewers for the London Olympics Through Friday is 2nd Most-Watched Event in U.S. Television History (Only Behind Beijing’s 215 Million)
31.5 Million Average Viewership Through 15 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
22.5 Million Viewers in Primetime Friday Night; 14th Time in 15 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics
Friday Night’s Viewership is 26% Ahead of Comparable Night in Beijing, Widest Margin of ANY Night of the London Games
LONDON – August 12, 2012 – The London Olympics weekday daytime show, co-hosted by Al Michaels and Dan Patrick, has set numerous viewership records. Average viewership of 7.1 million for all 10 telecasts makes it the most-watched weekday daytime show of any non-U.S. Summer Olympics in history; EVERY weekday daytime telecast from the London Olympics has topped the viewership of the comparable day in Beijing; Average viewership is up 31% from the Beijing Olympics (5.4 million) and up 37% from the Athens Olympics (5.2 million), the last European Summer Olympics.
MOST WATCHED WEEKDAY DAYTIME SHOW (NON-U.S. SUMMER OLYMPICS):
|1.||London – 2012||7.1 million|
|2.||Barcelona – 1992||5.9 million|
|3.||Seoul – 1988||5.5 million|
|4.||Beijing – 2008||5.4 million|
|5.||Athens – 2004||5.2 million|
|6.||Sydney – 2000||3.3 million|
LONDON OLYMPICS NOW THE 2nd MOST-WATCHED EVENT IN U.S. TELEVISION HISTORY: With 212.7 million total viewers, the London Olympics now stands as the second most-watched event in U.S. television history behind only the Beijing Olympics (215 million). After 15 days, Beijing’s total audience number was 208.7 million viewers. The London Games surpassed the Atlanta Games (209 million) on Thursday.
THROUGH 15 NIGHTS IN PRIMETIME – BEST VIEWERSHIP FOR NON-U.S. SUMMER GAMES IN 36 YEARS:
Through the first 15 days, the London Olympics has averaged 31.5 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.
· The 15-day average primetime viewership of 31.5 million viewers is 3.4 million more viewers than the first 15 nights from Beijing (28.1 million) and 6.2 million more than the first 15 nights from Athens (25.3 million).
· The 15-night average household rating of 17.8/30 is 8% higher than the first 15 nights from Beijing (16.5/28), and 15% higher than the first 15 nights from Athens (15.5/27), the last European Summer Olympics.
Friday night’s primetime coverage of the London Olympics on NBC drew an average of 22.5 million viewers, the most-watched second Friday of competition for non-U.S. Summer Olympics since the 1988 Seoul Olympics (23.5 million). Last night marked the 14th time in 15 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.
Friday night’s coverage, which featured the U.S. women winning gold in the 4×100 meters and the U.S. men taking silver in the 4×400 meters, drew 22.5 million viewers, topping the comparable night from the Beijing Olympics by 26 percent (17.9 million) and the Athens Olympics (20.1 million) by 12 percent.
· The 26% margin over Beijing Friday night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.
Friday night’s primetime coverage on NBC (9-11:14 p.m. ET/PT) earned a 13.2/24 national rating/share, up 23% vs. comparable night from Beijing (10.7/19), and up 6% over Athens (12.5/23), the last European Olympics.
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15-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):
|1. Salt Lake City||25.6/45|
|2. Kansas City||23.1/38|
|5. Columbus, OH||22.4/37|
|8. San Diego||21.3/38|
|10. West Palm Beach||21.0/35|
|11. Albuquerque-Santa Fe||20.8/35|
|12. Portland, OR||20.5/42|
|13. Minneapolis-St. Paul||20.3/39|
|14. Oklahoma City||20.2/32|
|T17. Austin, TX||20.0/36|
|20. Ft. Myers-Naples||19.9/35|
|21. San Francisco||19.8/40|
|22. St. Louis||19.6/33|
|23. Los Angeles||19.1/35|
|24. New Orleans||19.0/27|
|T28. Greensboro-High Point||18.6/30|
|T32. New York||18.4/31|
|T35. Orlando-Daytona Beach||18.1/32|
|38. Dallas-Ft. Worth||17.8/31|
|T39. San Antonio||17.7/28|
|T45. Birmingham, Alabama||17.1/25|
|48. Las Vegas||16.9/29|
|T49. Hartford-New Haven||16.8/28|
|51. Miami-Ft. Lauderdale||16.4/27|
|52. Tampa-St. Petersburg||16.1/29|
|T53. Providence-New Bedford, RI||16.0/28|
HIGHEST RATED BY TIME ZONE (THROUGH 15 DAYS):
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com
For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com