Philadelphia, PA – April 27, 2012–24-hour preschool television channel Sprout has elevated Adrienne Byrd to senior vice president, legal and standards and practices, and Meredith Halpern-Ranzer to vice president, creative. Byrd, who was most recently vice president, legal, standard and practices, will continue to report to network president Sandy Wax, while Halpern-Ranzer, who was promoted from senior creative director, will continue to report to Andrew Beecham, senior vice president of programming.
Byrd will continue to oversee the business and legal affairs department and is responsible for structuring all deals, negotiating agreements, corporate governance, and standards and practices for the network. As chief legal counsel, she also ensures that the network is in compliance with all FCC and FTC regulatory issues.
In her newly elevated role, Halpern-Ranzer will oversee and provide strategic and creative direction for network branding and promotions. She will also be responsible for developing and overseeing production of original interstitials and programming blocks, including Sprout’s live morning program The Sunny Side Up Show and its signature bedtime block The Good Night Show.
“Adrienne and Meredith have both been with Sprout since its inception almost seven years ago,” said Wax.“They have been an invaluable part of Sprout’s tremendous success both on-air and off, and I look forward to their continued creativity and commitment to the growth of our network.”
Before joining Sprout, Byrd served as a member of Comcast Corporation’s legal in-house team. Most recently as senior counsel, she was responsible for supporting the legal needs of the programming department, a regional sports network and a wholly-owned cable network. Prior to her tenure at Comcast, she was associate of counsel for Cole Raywid&Braverman, LLP.
Prior to joining Sprout, Halpern-Ranzer worked at Sesame Workshop for eight years as a producer and editor. In this role, she was responsible for all in-house editing including promos, public service announcements, image/brand videos, and live action films for Sesame Street. Prior to that, she was an editor of independent and documentary films.
Byrd holds a B.S. from Towson State University and a Juris Doctorate from George Washington University. She is a member of the American Bar Association and licensed to practice in Pennsylvania, Maryland and District of Columbia. She is currently a member of NAMIC, Women in Cable Telecommunications(WICT), the Black Entertainment and Sports Lawyers Association (BESLA), and is a volunteer for Jack and Jill of America Foundation. She and her husband live in the suburbs outside of Philadelphia with their son.
Halpern-Ranzer holds a B.A. in Communications from the University of Delaware. She is a founding member of Women in Children’s Media. She and her husband live in the Philadelphia area with their son.
For additional information on Sprout programs or schedules, or to play games, download free coloring pages or find great activities for kids, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.8.SPROUT.411 or go to SproutPlease.com.
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street®, Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®, Pajanimals™, Thomas & Friends™, LazyTown™, and more.