MIAMI – April 24, 2013 – Telemundo Media and zeebox announced a partnership today encompassing the network’s largest second screen initiative to date, kicking off with the 2013 “Latin Billboard Awards Presented by State Farm” on Thursday, April 25, at 7pm ET/6pm CT.
Fans that download the zeebox app will have access to exclusive second-screen experiences starting with the red carpet and continuing throughout the entire broadcast. A unique image mosaic will present viewers with real time photos of their favorite celebrities as they walk the red carpet. Live zeetags within the show page will present users with music categories for finalists as they are being interviewed on TV and provide exclusive interviews from rehearsal week. Fans will also be able to get in on the action and play the Prediction Game to guess which artists will win minutes prior to seeing the actual winner announced on-air.
Zeebox and Telemundo are also taking viewers backstage and bringing them closer to talent with a live stream featuring artist interviews throughout the night and special graphics, including some of the lyrics of key performances which will be shared to their Twitter and Facebook profiles.
The zeebox app allows Telemundo to engage its fans more deeply around its programming with exclusive features like synchronized zeetags which link to more content about what’s on TV at that moment. These interactive features and more will be extended to future telecasts of popular series and specials on Telemundo, such as the “2013 Miss Universe Pageant” and the highly anticipated, new series “La Voz Kids.” A bilingual mobile marketing campaign will be kicking off to drive awareness and participation for these new products.
“As U.S. Hispanics lead the industry with their consumption of social and mobile media, this new multiplatform initiative with zeebox speaks to Telemundo’s desire to deliver more innovative content and new opportunities for our audiences to further deepen their engagement,” said Peter Blacker, Executive Vice President, Digital & Emerging Businesses, Telemundo Media. “zeebox’s experience and leadership in the second screen market make them the ideal partner to Telemundo studios’ programming and blockbuster television events.”
“Telemundo’s track record as both an innovator and leading producer of Spanish-language content is helping to greatly enhance the zeebox experience with the US Hispanic market,” said Jason Forbes, Managing Director, zeebox USA. “It’s exciting to partner with a company that’s so in-tune with the needs of Hispanic audiences, has incredible access to today’s hottest talent and is fully harnessing zeebox to make their TV experiences even better.”
New Telemundo viewing experiences to be launched on zeebox this year include:
- The Prediction Game- Viewers can watch the show, predict winners and gain fame amongst other users by racking up points on the leaderboard
- Exclusive Live stream Show within the Show- A backstage interactive program hosted by Telemundo stars
- Telemundo Talent Co-Viewing Experience- Users can experience program reactions and interaction with their favorite Telemundo talent and share the experience with their friends
- El Pulso- Real time ranking of competitors and talent allows audience to see who is trending and challenges them to drive their favorites to the top
- El Mosiaco- A live, shareable backstage photo stream featuring celebrity Twitpics
- Synchronized zeetags- Taking the viewing experience to the next level by linking what’s happening live on the television screen to zeetags featuring more in-depth information and background on what’s happening
To experience the new social and television products from Telemundo Media and zeebox, visit:http://telemundo.com/especiales/Telemundo_Movil/
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices,www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
zeebox is the new, social, interactive and immersive way to watch TV. It turns your smartphone, tablet or laptop into an interactive companion that enables consumers to engage with friends around TV shows, to buy what they see on screen, to remote control their TV, and to get more information about whatever program they’re watching including access to exclusive interactive content.Since launching in 2011 in the UK, zeebox has become the market-leading TV companion app, uniquely enabling consumers to discover TV content through their extended social network, to follow their favorite celebrities’ viewing, and to automatically get more information about shows. zeebox knows what consumers are watching, and engages them with relevant content and ecommerce opportunities in synch with live TV. By partnering with zeebox, broadcasters and content owners can augment their TV shows on the second screen, engage interactively with fans, and monetize this new medium in synch with live TV.zeebox was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt. The company is headquartered in London with offices in New York and Sydney.
Vice President, Corporate Communications & Public Affairs