In this role, McDonnell will be responsible for the strategic and operational leadership of WSNS. He will direct and manage all aspects of the station operations, including news, sales, promotions, engineering, finance, human resources and community relations. In addition, he will oversee the development and implementation of strategic sales and marketing plans, as well as direct sales forecasting activities to meet specific company goals.
“Chris has an extensive background in broadcast television, including both Spanish-language and general market. He is no stranger to Chicago or Telemundo, having grown up in Chicago and previously managed the Telemundo Chicago sales team,” said Abud. “His strong sales background, coupled with his knowledge of both the market and our organization, make him the ideal leader for our station."
McDonnell has been with the NBC-owned television station group since 1997. Most recently, he was Vice President, Sales & Marketing at NBC Dallas/Fort Worth KXAS since 2009. In this role, he was responsible for all revenue-generating activities and consistently grew the station's new business, as well as its online and sports revenues.
Prior to joining KXAS, he was Vice President, Sales & Marketing at NBC San Diego KNSD since 2005.
Previously, McDonnell was Vice President, Sales & Marketing at Telemundo Chicago WSNS from 2002-2005. From 1995-2002, he was at NBC Chicago WMAQ, where he held multiple roles including Local Sales Manager, National Sales Manager and Account Executive. McDonnell also served the role of Sales and Marketing Executive at New World Sales & Marketing in Chicago from 1994-1995. He worked at Petry Media Inc. since 1991 as an Account Executive, and began his career as a Media Planner & Buyer at Leo Burnett Worldwide for McDonald’s and Procter & Gamble in 1989.
He holds a Bachelor’s of Science in Journalism from The Medill School of Journalism at Northwestern University in Evanston, Illinois.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Vice President, Corporate Communications & Public Affairs