MIAMI- August 13, 2012- Telemundo Media, “the U.S. Home of the Olympic Games in Spanish,” more than doubled its 2008 Beijing Olympics audience during its coverage of the 2012 London Olympics among total viewers and adults 18-49, according to Nielsen. Produced exclusively for the Hispanic audience, the Telemundo Olympic broadcast, led by award-winning sportscaster Andres Cantor, registered a total cumulative viewership of 22.5 million total viewers through the 16 days of coverage, 42% more than the Beijing Olympics.
Some highlights of Telemundo’s London 2012 coverage are:
-The widely anticipated “Great Golden Final” between Brazil and Mexico soccer teams (August 11 at 10am ET) ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers, and becoming the highest-rated delivery among all of Telemundo’s weekend daytime soccer telecasts in the network’s history.
-The soccer semifinal match between Mexico and Japan ranked as the highest telecast in this time period in the history of the network, averaging 1.4 million total viewers on Tuesday, August 7.
-The broadcast of the Mexico vs. Senegal soccer match registered a 99% share of Spanish-language television in Los Angeles; 91% in San Francisco; 87% in New York; 83% in Dallas, and 76% in Houston on Saturday, August 4. Nationally, the soccer match delivered 1.3 million total viewers and 817,000 adults 18-49.
-Telemundo nearly doubled Univision’s performance with 775,000 total viewers on Sunday, July 29 from 7am to 6pm ET.
-Telemundo’s Saturday, delivery was #1 in Spanish-Language TV averaging 854,000 total viewers and outperforming Univision by 58% on July 28 Olympic from 8am to 5pm ET.
-Telemundo Media’s digital properties posted 1.5 million visitors from July 25 to Aug 12. This generated 1.9 million total visits (399% more than Beijing) with 1.7 million video-streams (488% more than Beijing) and 19.6 million page views (335% more than Beijing).
-As a result of an aggressive social TV campaign Telemundo’s coverage of the Olympics generated over 9.3 million mentions across Twitter & Facebook according to Trendrr.
Telemundo’s coverage of the 2012 London Olympics brought the stories of Hispanics participating in the Olympics, and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. The coverage featured marquee disciplines such as boxing, swimming, basketball and soccer. Deportes Telemundo Olympic broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, included Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.
Source: NTI Live SD PAV & progressive cume (July 28 – Aug 12, 2012); Beijing (Aug 8 – 24, 2008), Mexico vs Brazil – Aug 11, 2012 (10A-12N ET) vs all soccer since 2006; Mexico vs Japan – Aug 7, 2012 (12N-2P ET); Omniture (July 28 – Aug 12’12 ET); Mexico vs Senegal – Aug 4, 2012 (930A-12N ET)