TELEMUNDO MEDIA’S “GREAT GOLDEN FINAL” BRAZIL VS. MEXICO RANKS AS THE MOST-WATCHED OLYMPIC EVENT IN THE HISTORY OF THE NETWORK, DELIVERING 3.6 MILLION TOTAL VIEWERS

Telemundo

MIAMI- August 12, 2012- Telemundo Media’s broadcast of the widely anticipated “Great Golden Final” between Brazil and Mexico on Saturday, August 11, at 10am ET ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers and 2.2 million adults 18-49, according to Nielsen. The match also ranked as the highest-rated delivery among all of Telemundo’s weekend daytime soccer telecasts in the network’s history.

Called by the internationally acclaimed sportscaster, Andres Cantor, the game ranked #1 In Los Angeles, Miami, Houston, Chicago, Dallas and Phoenix, regardless of language, capturing shares among Spanish language networks ranging from 80% to 97% among total viewers. Saturday’s game brought in nearly 1.9 million total viewers and 1,077,000 adults 18-49 across the Telemundo stations of Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco and Phoenix, combined.

“God bless soccer,” said Cantor as the historic game kicked off at the iconic Wembley Stadium. “Mexico won the gold in the sacred temple of soccer in England,” he added at the end of the historic match. Cantor’s signature goal calls are internationally known and respected for being the most passionate and boisterous celebrations. As NBC’s broadcaster Al Michaels put it, “That was a test of the emergency broadcast system.”

Telemundo Media has doubled the 2008 Beijing Olympics audience among total viewers during the first 15 days of the 2012 London Olympics, according to Nielsen. The Olympic coverage especially tailored to the Hispanic audience, has delivered a total cumulative viewership of 19.3 million total viewers through 15 days of coverage, 29% more than the Beijing Olympics for the same period.

Telemundo’s coverage of London 2012 has been live, bringing the stories of Hispanics participating in the Olympics and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. The coverage features marquee disciplines such as boxing, swimming, basketball and soccer. Deportes Telemundo Olympic broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, includes Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.

Source: NTI, Live SD, Mexico vs. Brazil (Aug 11’12 Sat 10A-12N); vs. Beijing 2008; 15 days 2012 (July 28 – Aug 11’12) vs. Beijing (8/6 – 8/15/08). Nielsen Station Index, Preliminary Time Period Overnights for Aug 11, 2012 (Live+SD) 10A-12P; July 2012 Sweep (6/28/12–7/25/12 10A-12P; Mexico vs. Senegal (Live+SD) 8/4/12; Mexico Vvs Japan (Live+SD) 8/7/12); 2010 World Cup (Live+SD) 6/21/10-7/11/10 that only aired on Univision)

TELEMUNDO MEDIA’S “GREAT GOLDEN FINAL” BRAZIL VS. MEXICO RANKS AS THE MOST-WATCHED OLYMPIC EVENT IN THE HISTORY OF THE NETWORK, DELIVERING 3.6 MILLION TOTAL VIEWERS