Whiting Elevated And Will Continue To License Television And Film Content To Cable And Digital Platforms
NEW YORK — May 30, 2012 — Todd Whiting has been named Senior Vice President, NBCUniversal Cable & New Media Distribution, it was announced today by Frances Manfredi, President, NBCUniversal Cable & New Media Distribution.
Whiting will continue to work closely with Manfredi in digital content licensing for NBCUniversal’s network and cable TV series and Universal Film to subscription on demand (SOD) clients, like Netflix and Amazon, as well as other digital platforms. In his expanded role, he will also continue to license both television and film content to fully distributed and emerging cable networks.
Whiting has played an integral role in bringing some of NBCU’s most popular series and films to digital platforms including NBC’s “The Office,” “Parks & Recreation,” “Saturday Night Live” and multiple award-winning Universal and Focus features. Whiting has also contributed to various important linear deals such as the off net sales of “30 Rock” and “The Office” and the sale of Universal film slates. In addition, Whiting has licensed both NBC Network and Universal Cable network library content in various lucrative deals to numerous U.S. cable networks and also focuses on the sale of Spanish language content to Latin cable and broadcast networks in the U.S.
“Todd is a unique talent who combines significant deal making expertise, tremendous people skills and innate leadership qualities,” said Manfredi. “He is an important member of the Cable and New Media sales team and I am thrilled to have him on board.”
“NBCUniversal, with our cable and new media team, our leadership and the breadth of TV and film content, is well positioned to navigate this dynamic time in our industry,” said Whiting. “I’m excited to continue my career with this company and this team.”
Since September 2008, Whiting has served as Vice President, NBCUniversal Cable & New Media Distribution. Prior to that, Whiting served as Director, Cable and Ancillary Sales for the NBCUniversal Domestic Television Distribution division from 2006-2008. Before joining the Distribution team, Whiting was one of the first executives in NBCU’s Digital Media division where he held a variety of positions in business development, digital distribution, operations and production.
Whiting joined NBCU in 2004 as the first hire in the Management Associates program designed to train high potential future business leaders. Prior to NBCU, Whiting earned his Masters of Business Administration from the Darden Graduate School of Business at the University of Virginia.
He began his career in communications and sales after graduating magna cum laude from Pepperdine University in California. Whiting previously held a variety of positions at Fleishman-Hillard Public Relations, Ketchum Communications and UBS PaineWebber.
Whiting was born and raised in La Canada-Flintridge, California and was selected to be a part of the 2007 U.S. Olympic Development Team for the winter sliding sport of Skeleton. Whiting resides in New York.
About NBCUniversal Cable & New Media Distribution:
The NBCUniversal Cable and New Media Division is responsible for sale of all NBCU content to both pay and basic cable and new media platforms domestically. This content includes all current television and film content from Universal Television, Universal Cable Productions, Universal Films, Focus Features; various acquired content and original content; and the NBCU’s vast library of content. The division is also responsible for the sale of NBCU content to non-theatrical markets including airlines worldwide.
Current programming includes: “Parks and Recreation,” “Parenthood,” “The Office,” “30 Rock,” “Saturday Night Live,” “Law & Order: SVU,” “House” and film slates from Universal as well as Focus Films.