Universal Pictures markets and distributes films internationally through Universal Pictures International (UPI), which officially began doing business on January 1, 2007.
In the United Kingdom, Spain, Italy, Germany, Austria, German-speaking Switzerland, Benelux, France, Russia, Australia, Mexico and India, UPI directly markets and distributes movies through our local offices, creating campaigns and release strategies that respond to the culture and market behavior of those territories. In other parts of the world, Universal distributes through Paramount’s local offices as it transitions out of the formerly shared UPI model. In some smaller territories, we continue to work through UPI on theatrical distribution.
UPI is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.