Cookies and Tracking Technologies Policy

On NBCUniversal online services, we along with our advertising partners and vendors, use a variety of technologies to learn more about how people use NBCUniversal online services. You can find out more about these technologies and how to control them in the information below. This policy forms part of the NBCUniversal Privacy Policy available here.



    Like many companies, we use Cookies and other Tracking Technologies on our online services (referred to together from this point forward as “Cookies”, unless otherwise stated) including HTTP cookies, flash cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts, e-tags/cache browsers (as defined below).


    We may use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of an online service, for when you later return to that online service. In particular, our online services use the following categories of Cookies:

    • Strictly Necessary Cookies: We may use Cookies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping‑cart functionality. We are not required to obtain your consent to Cookies that are strictly necessary.
    • Analytics and Performance‑Related Cookies: We may use Cookies to assess the performance of our online services, including as part of our analytic practices to improve the content offered through the online services.
    • Functionality‑Related Cookies: We use Cookies to tell us, for example, whether you have visited the online services before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
    • Targeting‑Related Cookies: We may use Cookies to deliver content, including ads, relevant to your interests on our online service and third-party sites based on how you interact with our advertisements or content. We have set out further information about the use of Cookies by our Ad Network partners below.

    Your use of our services indicates your consent to such use of Cookies. For further information about our use of Cookies and your opt-out choices, see “Your Rights”. See here for examples of each type of cookie used on NBCUniversal online services.


    The advertising networks and / or content providers that deliver ads on our online services may use Cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.


    Some of these companies may combine information they collect from our online services with other information they have independently collected relating to your web browser’s activities across their network of websites. These companies collect and use this information under their own privacy policies.


    Examples of these companies, their privacy policies, and the opt-outs they offer can be found in the table below:


    Network Customer Info Page Opt-Out Page


    You may also opt out of additional third-party advertising networks by going to the Network Advertising Initiative’s Website at and following the directions there. The effect of opting out of third-party advertising networks is explained on each opt out page. Note that for some sites, the effect of opting out of third-party advertising means that customized advertising will not be delivered to you. You may also use your device settings or web browser settings to limit the type of cookies stored on your device, and you can use this method to prevent targeting-related cookies (see section 3 below). Information regarding your usage of the online services may still be collected for research, analytics or internal operations purposes.


    We are not responsible for the effectiveness of any such opt-out options.


    California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how NBCUniversal responds to “Do Not Track” browser settings. NBCUniversal does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.



    The following table sets out some examples of the individual cookies we use and the purposes for which we use them:


    Cookie Category Company Cookie Name Purpose Content Expiry More info
    Strictly Necessary Cookies NBCUniversal PHPSESSID These cookies are required to operate our digital properties Stores session identifier Session cookie (expires when browser is closed)
    Performance Cookies Omniture (Adobe) Adobe Omniture Analytics:s_vi [Unique ID] Cookies in this category enable NBCUniversal to measure the performance of our digital properties Unique visitor ID time/date stamp Updated every page view
    Functionality Cookies NBCUniversal LgnFrm These cookies store user settings and preferences to enable functionality User entered zip code for locale search Session – expires when browser is closed
    Targeting Cookies DoubleClick Google DoubleClick:Id [unique ID] Advertising cookies enable more precise ad delivery to our visitors Unique user identifier 2 years



    Cookies Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Please be aware that if you disable or remove cookies or HTML5 cookies on your device, some parts of our online services may not function properly, and that when you revisit our online service your ability to limit cookies is subject to your browser settings and limitations.
    Web Beacons Web beacons or similar technologies may be used for a number of purposes, including to count visitors to the online service, to monitor how users navigate the online services, to count how many e-mails we sent that were actually opened, or to count how many particular articles or links were actually viewed. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
    Embedded Script An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.
    ETag, or entity tag A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

    For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at or Chief Privacy Officer, NBCUniversal Compliance Department, 100 Universal City Plaza, 1280, Universal City, California, 91608-1002, US.


    For enquiries from outside of the US please contact us at or Chief Privacy Officer, Central Saint Giles, St Giles High Street, London, WC2H 8NU, UK