| DICK
EBERSOL
Chairman, NBC Universal Sports & Olympics
Dick Ebersol was named chairman of NBC Universal Sports & Olympics in May 2005, after serving as chairman of NBC Sports & Olympics since June 1998. He is responsible for all sports programming on the NBC and USA networks, along with overseeing every aspect of NBC Universal’s involvement with the Olympic Games. Ebersol reports directly to Jeff Zucker, president and CEO of NBC Universal.
Ebersol has played a prominent role in the wide-ranging fields of sports, entertainment, and news. He is known for his rare combination of a producer’s creative vision with an executive’s savvy and business acumen. Among his most significant achievements is the establishment of NBC Universal as the home of the Olympic Games through 2012.
Beginning
in 1967, when he temporarily dropped out of Yale University
to join Roone Arledge and ABC Sports as television’s
first-ever Olympic researcher, Ebersol has continually
forged new paths. In recent months, Ebersol has been
inducted into both the U.S. Olympic Hall of Fame and
the Broadcasting & Cable Hall of Fame.
The next frontier in his storied career is the 2006
Olympic Winter Games from Torino, Italy, where he will
serve as executive producer of NBC’s Olympic coverage
as he has since the 1992 Barcelona Games.
Following the Torino Games, Ebersol will executive produce
“Football Night in America,” an exclusive
and complete look at each Sunday in the NFL. “Football
Night in America” will encompass more than four
hours of NFL coverage, including a primetime pre-game
show hosted by Bob Costas, the most honored sportscaster
of his generation, and the premier primetime game of
the week “NBC’s Sunday Night NFL Football.”
Ebersol negotiated the unprecedented six-year NFL deal,
which includes innovative flexible scheduling, and continues
through the 2011 season with Super Bowls in 2009 and
2012.
The sheer magnitude of NBC Universal’s coverage
from the 2004 Athens Olympic Games was historic. The
network won nine Emmys for its Athens Olympic coverage.
Ebersol earned praise as the architect of a critically
acclaimed and financially successful model that once
again changed the way the Olympics are televised. NBC
Universal presented unprecedented 24-hour, around-the-clock
coverage across seven platforms: NBC, USA, MSNBC, CNBC,
Bravo, Telemundo and NBC’s HDTV affiliates. For
the first time all 28 Summer Olympic sports were covered
and Telemundo’s Spanish-language broadcast offered
the first exclusively non-English language Olympic broadcast
in U.S. television history. The 1,210 total hours of
coverage from Athens is more than the last five Summer
Olympics combined. In total, NBC Universal’s Athens
coverage attracted 203 million unique viewers, making
it the most watched non-U.S. Summer Olympics in television
history.
The Athens Games followed NBC’s critically acclaimed
coverage of the 2002 Salt Lake Winter Games, which were
also a financial success and a runaway ratings hit that
were watched by 187 million viewers. NBC’s coverage
was honored with 11 Sports Emmy Awards – a record
for any Olympics – along with six more primetime
Emmys for coverage of the Opening Ceremony.
In December 2003, Ebersol agreed to a nine-year contract
to continue running NBC Sports & Olympics through
2012. “Dick Ebersol is clearly one of the most
talented executives and producers in this business,”
said GE Vice Chairman and NBC Chairman and CEO Bob Wright.
“His guidance over the years has been invaluable
to me personally and to every division of the company,
and we look forward to continuing to benefit from his
experience and leadership. In particular, no one has
done more than Dick to build the Olympics into the most
valuable franchise in television.”
* * *
In 1974, after six years at ABC Sports – including
stints as Arledge's executive assistant and as a producer
on Wide World of Sports and at the 1972 Munich Summer
Olympics – Ebersol joined NBC as Director of Weekend
Late Night Programming. In 1975, Ebersol hired independent
producer Lorne Michaels and together they conceived
and developed Saturday Night Live, the groundbreaking
comedy showcase that revolutionized the genre. Named
Vice President, Late Night Programming at age 28, Ebersol
became NBC's first ever vice president under the age
of 30.
In 1977, Ebersol was named NBC’s Vice President
of Comedy, Variety & Event Programming.
He returned to "SNL" in 1981 as executive
producer and remained there until 1985, spanning the
Eddie Murphy and Billy Crystal eras. In 1983, Ebersol
formed No Sleep Productions, a highly successful independent
production company, and created NBC's Friday Night Videos,
the Emmy Award-winning Later with Bob Costas, and together
with Vince McMahon, Saturday Night’s Main Event.
When Ebersol left SNL in 1985, he devoted his energies
to his production company.
Ebersol returned to NBC on May 1, 1989, as president
of NBC Sports to undertake the challenge of rebuilding
the division. Ebersol began NBC Sports' turnaround when
he spearheaded the network's 1989 acquisition of the
broadcast rights for the National Basketball Association.
He oversaw the details of the deal that was universally
regarded at the time as the model relationship for both
league and broadcaster. Under Ebersol’s leadership,
the 12-year run of the NBA on NBC was marked by record
ratings, primetime telecasts and innovations which extended
the relationship between the NBA and NBC beyond game
telecasts and into areas which included entertainment
programming, licensing, revenue sharing, interactive
media and grass roots basketball development. From 1989-91
Ebersol also held the title of Senior Vice President,
NBC News.
From April 1993 through January 1994, Ebersol orchestrated
an unprecedented run of NBC Sports acquisitions, including:
renewing agreements with the NFL, NBA and Notre Dame
football; acquiring the rights to the 1994, ’96
and ‘98 Super Bowls and the 1996 Atlanta Olympics;
and bringing Major League Baseball back to NBC through
the formation of the joint-venture Baseball Network.
In June 1994, Ebersol drove the network acquisition
of the USGA championships, which are highlighted by
the U.S. Open, one of golf’s four major championships.
In 1995-96, for the only time in history, the World
Series, Super Bowl, NBA Finals and Summer Olympics were
telecast by the same network. Likewise, by January 1998,
NBC had been the home of four Super Bowls in six years,
another unprecedented stretch.
In August 1995, Ebersol was the architect of another
NBC Olympic deal, acquiring the rights for the 2000
Summer Olympics in Sydney and the 2002 Winter Olympics
in Salt Lake City. It marked the first time that rights
for consecutive Olympics were awarded at the same time.
Just four months later in December 1995, Ebersol was
the driving force behind NBC Sports' bold and historic
acquisition of the exclusive broadcast and cable rights
for the 2004 Summer Olympics, the 2006 Winter Olympics,
and the 2008 Summer Games.
Ebersol’s passion for sports took a backseat to
his stewardship of the resources of NBC and its parent
company, General Electric, when in January 1998 NBC
Sports walked away from the NFL. Firmly committed to
fiscal responsibility, NBC Sports would make similar
decisions to back away from the bargaining table with
Major League Baseball in September 2000 and to drop
the NBA in December 2001.
In June 1998, Ebersol was appointed Chairman, NBC Sports
& Olympics. In addition to running NBC Sports, Ebersol
oversees every aspect of NBC’s involvement with
the Olympic Games, which in June 2003 was extended to
include the 2010 Vancouver Winter Games and the 2012
Summer Olympics.
In 1999, Ebersol added the prestigious Visa Triple Crown
and NASCAR to the NBC Sports programming lineup, with
long-term agreements that started in 2001. In recent
years, NBC’s agreements with the USGA, PGA Tour,
Ryder Cup, French Open and Wimbledon have all been renewed.
In May of 2004, NBC Universal was formed through the
merger of NBC and Vivendi Universal Entertainment and
Ebersol has overseen the seamless merger of NBC Universal’s
sports properties through the combined assets of USA
Network and NBC Sports. NBC Universal’s NBC and
USA combine to offer a prestigious sports calendar including
two of the four major championships in golf (Masters®
on USA and U.S. Open on NBC), and three of tennis’
four Grand Slam events (French Open and Wimbledon on
NBC and the U.S. Open on USA).
Ebersol has regularly been among the top 10 honorees
on The Sporting News' annual list of the 100 most powerful
sports figures, including 1996 when he was named the
publication’s Most Powerful Person in Sports.
In 1992, Ebersol was awarded the Olympic Order, an honor
periodically bestowed by the International Olympic Committee
to recognize remarkable contributions to the Olympic
Movement. In 2000, the March of Dimes honored Ebersol
with its Corporate Leadership Award. At the 2003 Michael
S. Modell Awards Dinner, Ebersol was presented with
the prestigious Dick Schaap Lifetime Achievement Award
in Sports.
February 2007
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