Vivi Zigler
President, Digital Entertainment, NBCUniversal
In this role Zigler is responsible for leading the NBCUniversal Digital Entertainment team, which is comprised of the NBCUniversal Digital Studio and NBC.com. Additionally, Zigler lends her support and expertise to all of the NBCUniversal entertainment websites. Previously, Zigler was Executive Vice President, NBC Digital Entertainment & New Media.
Earlier, the veteran NBC marketing executive was promoted to Executive Vice President, Current Programs, NBC Entertainment, in June 2005, where she oversaw the production of NBC’s slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC’s promotional, casting and story opportunities in the Current Programs department.
In March 2003, Zigler was named Senior Vice President of Marketing & Advertising Services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team.
While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for “Queer Eye for the Straight Guy” and “Celebrity Poker.” The end result saw Bravo attain unparalleled ratings peaks during her term.
In December 1999, Zigler was promoted to Senior Vice President, Advertising Services, The NBC Agency.
Until then, Zigler also served as Vice President, Affiliate Advertising & Promotion Services, NBC Entertainment, since November 1996. In that position, she was responsible for leading the Marketing & Advertising Services department of The NBC Agency, which included: the consumer marketing and special projects group for NBC, the network’s affiliate promotion services department, and media planning and buying for the NBC network and media planning operations for all clients of The Agency.
Before joining NBC, Zigler was Director of Marketing & Advertising at KING 5 television in Seattle, Washington, where she oversaw all promotion, graphic design, press and publicity, public affairs and community relations for the station. Prior to that, Zigler held a number of positions at KSBY-TV in San Luis Obispo, California, including three years as Station Manager.
Zigler received her Bachelor of Science degree in journalism from California Polytechnic State University in San Luis Obispo.
