Linda Yaccarino was named President, Advertising Sales, NBCUniversal in 2012. In this role, Yaccarino oversees all ad sales and market strategy for the company’s broadcast, cable and digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.
Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment & Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo, and their respective digital platforms. Additionally, Yaccarino oversaw the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com and the stand alone digital businesses DailyCandy, Fandango, iVillage and Television Without Pity.
Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Ad Sales & Marketing and Acquisitions. There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace. She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.
Among her many industry honors, Yaccarino was recognized in 2011 by Adweek as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.” Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications. She resides in Sea Cliff, NY.